When it comes to shopping, customer reviews can mean everything for prospective buyers. In fact, 85% of customers read online reviews before making a purchase. Which means they’re an incredibly important part of the purchasing journey.
But customer reviews can help more than just your customers. They can help you improve your product offering and better understand how customers respond to your products, which means the importance of feedback should not go unnoticed—especially if you’re a wholesale supplier.
What is Customer Feedback?
Customer feedback is customer-given opinions and information about your product and services. It can be collected in a variety of ways, from online reviews to post-purchase services. When used effectively, it can help you understand how customers perceive your brand, and where there’s room for improvement.
What is the Importance of Customer Feedback
Now that you know what customer feedback is, you’re probably wondering the ways in which it can actually help your business. Here are some of the major reasons you should invest in your customer feedback strategies.
It Helps You Improve Your Offering
Often times, when you create a product you do so only having a rough idea about who your customer is and what they actually need. Customer feedback helps you better determine what those needs and expectations are, and how they might evolve over time.
It also tells you what’s working well, and what you could be doing to make the product better.
It Helps You Measure Customer Satisfaction
If you want a loyal customer base, you have to guarantee customers are satisfied with your product or services. When customers aren’t happy with it, they’re more likely to become brand detractors and actively tell people not to buy your products or services. This can do a ton of your damage to your business.
By employing a simple customer satisfaction strategy like NPS, you can determine how customers feel about your brand. You can also set concrete goals toward making the experience as positive as possible for customers.
It Shows Customers Your Company Cares
Customers want to feel some sort of connection with the company they’re buying from. And part of building that relationship is showing that you care about them as customers and that you want to engage with them.
Customers appreciate when you ask them about their experience or service. It puts them at the center of your business and makes them feel engaged and involved, which is important. It also helps you build brand loyalty with them, which is integral to securing repeat customers.
It Helps Other Customers
Many customers don’t trust brands or commercials to be honest and forthcoming about the quality of a product or service. So, they often turn to real-life customers to find out what works and what's popular.
Reviews allow customers to learn about and evaluate a product or service in ways a product description or photos never could. And many customers will not purchase a product or service if there are no reviews are associated with it.
Final Thoughts on Customer Feedback
If you're struggling to attract or convert customers, chances are your feedback strategy is in need of improvement. But now that you know the importance of feedback, you can focus your energy on collecting meaningful feedback you can act on.
Looking to work with a Wholesaler who understands how to grow an Amazon FBA business? Contact us to see how we can help you with your strategy!