Across all Amazon marketplaces, there are more than 5 million sellers. In 2017, Amazon made $177.87 billion in product sales up from $94.67 billion in 2016. This was a 25.2% increase. In 2018, the online retailer made $232.89 billion in product sales.
As an Amazon seller, building brand loyalty is easy as well as tough. It is easy because you have access to millions of customers and it's hard because of the high competition.
The good news is, you can learn how to build brand loyalty.
Read on and learn 7 tips to build brand loyalty as an Amazon reseller.
1. Run Special Campaigns
Shoppers love deals. Why? They know they will save and get to buy a high-quality product at the same time. As an Amazon reseller, there are different sales promotions you can run.
For starters, you can reduce the price of your best-selling items. Adding coupons plus the subscribe and save option will help you build brand loyalty.
2. Enhance Your Customers' Buying Experience
Building brand loyalty calls for enhancing your customers' buying experience. How can you achieve this? Start by setting up an email campaign.
In the email, include the shipment and order confirmation. You can also provide useful information such as order number, and tracking information. Another option is to use direct mail marketing that is postcards.
3. Sell High-Quality Products
Want to ensure that your customers keep coming back? Sell high-quality products. Don’t forget to deliver on your promises. How do you go about this?
Ship the product displayed on the image on your Amazon reseller page. Shipping a different product will anger the customer and you know what that means - bad reviews.
4. Add Value
To strengthen your online presence, add value. That means creating content that will help your customers learn how to use your products. For instance, if you are selling electronics, including user manuals and repair guides.
5. Offer Something Unique
Want to deliver an unforgettable experience? Offer your customer something unique and a reason to try your products. For instance, you can offer free shipping if they shop products of a certain value.
Another option is to offer free samples or gifts to entice your customers.
6. Improve Your Customer Service
It is important to ensure that your customers can reach you easily when they have questions. To offer excellent customer support, have different methods. For instance, they can reach you via phone, social media, email, and ticket-based system.
Remember, always respond fast to your customer queries.
7. Celebrate Your Customers' Special Moment
Celebrating your customers' milestone is a great way of building brand loyalty. For instance, you can send a message to your customers wishing them a happy birthday. If they have shopped that day or have a pending delivery, include a gift.
This improves customer retention.
How to Build Brand Loyalty and Become a Successful Amazon Reseller
There are more ideas you can incorporate to build brand loyalty. Start by engaging micro influencers, serve ads to a specific demographic and build an audience outside Amazon. Also, offer a reward scheme where your customers earn points after making purchases.
Are you a new Amazon reseller looking to create strong brand loyalty? We at FBA Fox can help. Contact us today and become successful.