Fulfillment by Amazon (FBA) is a service offered by the online retail marketplace Amazon.com. Amazon FBA gives individuals and small business owners the opportunity to sell their millions of customers, hassle-free.
Anyone can sign up for an account and send their products to a number of FBA warehouses. Once there, the products are stored until sold. Amazon handles the packaging, shipping and customer service.
Keep reading to discover Fulfillment by Amazon benefits.
Successful small businesses require consistent review and adaptation. Pile this on top of researching industry trends and brand building. For the small business owner, time is money.
Using a service like Amazon frees up the time you spend on customer service and shipping. Amazon acts as a partner and you get to focus on what you're good at. Your items, sales, and competitive features are accessed via the Amazon Seller dashboard.
Amazon has fulfillment centers all over the country. Your inventory is spread out among these centers to best serve customers. Using these services, you free up floor space in your own facilities.
With no need for the extra space, you save money you'd otherwise spend on rent, utilities, and employees.
Amazon Prime recently became 100 million members strong. This service offers free shipping, Prime Video Access, and a myriad of other benefits to monthly subscribers. As an FBA seller, you gain exposure to these premium members with qualifying products.
Shipping Time and Rates
Amazon offers free shipping of your products to their fulfillment centers. When someone makes a purchase, they handle the tracking and logistics. This saves you the time it would take to package and send things directly to the customer. The customer also gets the added benefit of reduced shipping prices.
Amazon will fulfill customer orders from the nearest center. This puts your shipping services on autopilot and gives your room to focus on other aspects of your business.
Customer Service Management
FBA takes care of all things related to customers. Not only do they handle shipments, but they also handle the returns and all customer issues. Amazon is one of the most well-known online companies in the world. They have a built-in consumer base and a reputation for customer-focused service.
Sign Your Business UP for Amazon FBA
Starting an FBA account is very straight-forward.
To create a Seller account: Navigate to services.amazon.com
Click the "Selling on Amazon" link. Sign up as a professional seller. There is a monthly fee of $39.99. From there, follow the on-screen instructions.
Next, you'll need to decide what items to sell on Amazon. If you have a dedicated customer base, you can send all your inventory in. If you want to take advantage of the millions of Amazon customers, you want to pick items that sell well. Good products should be lightweight, selling for $20-$200 or at 2-3x the cost.
After you choose products to sell, create product pages for them. When you are ready to ship, read the Amazon FBA guidelines for sending your inventory.
Fulfilled by Amazon Benefits
The best part of FBA for small businesses is that it helps make life a little easier. You save money on facilities and employees by shipping your inventory. You save time that would normally be dedicated to packing, shipping, and handling customer issues.
Amazon benefits small business by acting as a partner. You get to focus on building and improving, which is the key to long term success.
Learn more about selling with Amazon and wholesaling your products, here.